Set up Obsidian as the permanent memory for your practice — then connect it to Claude, ChatGPT, or both. About 30 minutes, no technical background needed.
30 minFull Setup
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$0Obsidian Core App
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2 AIsClaude + ChatGPT
From the live training. Follow this page top to bottom and you'll have a working second brain this week. Questions or wins? Bring them to the next group call.
V1Where your practice knowledge lives todayV2A vault is just a folder of notesV3The flywheel — why this changes your AIV4Three levels of connectionV5Claude vs ChatGPT for vault work
01
What is Obsidian?
A free note-taking app (Mac, Windows, iPhone, Android) built on plain-text files.
Your notes live in a "vault" — literally a folder on your computer. You own the files forever; no lock-in, nothing held hostage in someone else's cloud.
Notes link to each other with [[double brackets]] — type [[ and a note name. Links build a map of your practice (the graph view).
Free for business use. Optional paid sync between devices (from ~$4/mo) — or Mac + iPhone users can sync free via iCloud.
Think of it as: CRM stores fields; the vault stores THINKING — meeting narratives, client context, your playbooks, your ideas.
Why advisors care: it becomes the single source of truth your AI reads.
02
15-minute Obsidian setup
Download at obsidian.md, install, open.
"Create new vault" → name it (e.g. "My Practice") → store it in Documents (IMPORTANT for later: remember this folder location; Mac users who want free iPhone sync can store it in iCloud Drive instead).
Skip all optional plugins for now.
Create your first note: click New Note, title it "About Me & My Practice" — paste the template from Section 05.
Level 1 — Upload to a Project (Claude or ChatGPT · ~10 min · easiest)
Claude
claude.ai → Projects → New Project → name it "My Practice Brain" → upload your key notes (the About Me note, your playbooks, client overview notes — Obsidian notes are just .md files, drag them straight in) → in Project instructions paste: "These files are my practice's knowledge base. Ground your answers in them. Ask me when something's missing." Available on paid plans and, with limits, free plans.
ChatGPT
chatgpt.com → Projects (or a Custom GPT with knowledge files on team plans) → same idea: upload the .md files, add the same instruction.
The catch
Uploads are a snapshot — refresh the files monthly or after big changes.
Recommended
Level 2 — Claude Desktop reads your vault LIVE (~20 min · recommended)
Steps
Install the Claude Desktop app (claude.ai/download).
Settings → Extensions (or "Connectors" — naming varies by version; update the app if you don't see it).
Add/enable "Filesystem" and point it at your vault folder from setup step 2.
Approve access.
In any chat: "Read my vault and summarize what you know about my practice."
What you get
Claude searches, reads, AND writes notes — "Save that as a note in 02 Meetings" works.
ChatGPT equivalent
ChatGPT doesn't read a local folder directly. Workaround: keep your vault inside a Google Drive-synced folder and, if your plan includes connectors, connect Google Drive — ChatGPT can then search/read the notes (read-only; answers get pasted back by hand).
Level 3 — Claude Code (power users)
Claude Code is Anthropic's command-line/desktop agent. Point it at the vault as its working folder and it reads, writes, organizes, and maintains the whole thing — this playbook's structure comes from a system run this way daily.
One-line brief: add a note named "CLAUDE.md" in the vault root telling it who you are and your rules. Park this until Levels 1–2 feel natural.
04
The daily loop
CAPTUREafter every meeting/call: one quick note — even 3 bullets
→
ASKlet AI do the heavy lifting from the vault
→
SAVE BACKgood AI output becomes a new note
1."Prep me for my 2pm with [[Henderson, Jim & Carol]] — pull everything from my vault and give me talking points, open items, and anything I promised last time."
2."Turn today's meeting note on the Hendersons into a client follow-up email in my voice."
3."Read my last 10 meeting notes — what themes keep coming up that I should build a seminar around?"
4."Which client notes mention a review I promised but no completed review note? List them."
5."Draft an annual-review agenda for [client] from their note history, and save it to 02 Meetings."
Prompts 1, 4, 5 need Level 2+ (live vault access) — on Level 1, paste the relevant notes in first.
05
Copy-paste starter templates
"About Me & My Practice" note
# About Me & My Practice
## Who I am
## My practice
(niche, state, licenses)
## My clients
(who I serve)
## My offers & process
## My voice
(how I write)
## Rules for my AI
- Ground answers in this vault
- Ask when something's missing
- Never invent client facts
Client note template
# [[Last, First & Spouse]]
Status:
Products in force:
Key dates:
Family & life context:
Goals:
## Notes log
- YYYY-MM-DD —
Meeting note template
# Meeting — [[Client]] — YYYY-MM-DD
Attendees:
What we covered:
Decisions:
My commitments (with due dates):
Their homework:
Next meeting:
Never put SSNs, account numbers, or full DOBs in any AI chat or any note you upload. The vault can hold context; identifiers stay in your CRM/custodian systems.
Client names in a local vault on your own machine = your normal books-and-records posture. Client names UPLOADED to an AI = check your firm/BD's AI policy first; when in doubt, use initials in uploaded copies.
Review your AI plan's data settings (Settings → Privacy/Data controls) and prefer business-grade plans for client work.
AI drafts are drafts. Anything client-facing gets your review before it goes out — same as a junior associate's work.
07
FAQ
Does this cost money?
Obsidian is free (optional sync from ~$4/mo, or free iCloud on Apple). Claude/ChatGPT paid tiers recommended for real work (~$20/mo).
Mac or PC?
Both. Phone too — capture on mobile, work on desktop.
Is my data training the AI?
Depends on plan and settings — check your plan's data controls; business plans have stronger defaults. Keep identifiers out regardless (Section 06).
What if I already use OneNote/Evernote/Notion?
They trap notes in their format. Obsidian's plain files are what make the AI connection this clean. Export and migrate the 20 notes that matter; don't migrate everything.
How do I not abandon this in two weeks?
One habit only: a 3-bullet note after every client conversation. The flywheel (V3) does the rest.
This week's assignment
□ Install Obsidian + create vault (15 min)
□ About Me note + 3 client notes + last meeting's note